Well, as the games industry has shown us, there is a huge demand for imaginary worlds to which people can retreat and escape.
And I'm sure that whatever your creative discipline, the 100% created nature of these metaverses will offer innumerable ways to inspire and enlighten people around the world.
The truth is that running a business is like surfing. It's a lot about turning up consistently, making choices about what to try, carefully timing your efforts and learning from your mistakes.
But, as long as you make it back to shore, you live to surf another day.
Buyers want new suppliers to offer them something that is high risk enough to also be high reward.
Once I figured this out, I managed to get work with new customers time and again by offering them content that wasn't available via anybody else which also had breakthrough hit potential.
Before long, instead of avoiding me, buyers were contacting me to find out what we were working on. The confidence I displayed by not pitching them meant they were genuinely interested in what we might be doing.
