I spent so many years in the creative peloton.
Unsurprisingly, this didn't win me any medals. It was when I started new things that bucked convention that the world started to show interest.
A few times during my life, I've felt that things couldn’t be fixed, that I was doomed to failure. I was a regular passenger on the downward-spiral helter-skelter.
And now I've learned that with practice, it's possible to quickly reverse that feeling.
In mapping out the story we wanted to tell the world, we actually figured out our company's future strategy. It was transformational.
By dreaming up the headlines we'd love to see published, we were able to devise goals for our business.
