Back in 2012, our YouTube video of a guy swimming with his pet polar bear had featured (very briefly) in Google’s Year in Search zeitgeist video. It was a huge deal for our tiny company.
And because the video was getting watched a lot, we started getting monthly cheques from YouTube.
And although we are still in the wild west phase of Web3's evolution, best practice is emerging from these early pioneers, as well as from early expeditions across the broader NFT space.
So how are these entrepreneurs ensuring they build projects for success, and avoid the potential pitfalls?
Back in 2012, my small press agency was getting some traction from its videos on Youtube. At a regular meeting, I declared that we would do whatever it took to become the number one channel in YouTube's news vertical.
“In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favorite art — all in one place.”
