🏏 Cricket NFTs, ITV open John Lewis store in Fortnite, and Pokemon Go's new 'real-world metaverse': Content3.0 wrap of the week 🔫
Niantic raises $300M at a $9B valuation to build the ‘real-world metaverse’
This is a big deal because Niantic has already proved it can deliver hugely successful AR experiences at scale. They are also providing a developer kit so others can build AR games using their code.